About Us


We transform website visitors into paying customers, applicants or prospects through highly converting and intelligent forms and thus perfect your digital processes - simple and smart!

The Mission

German software is not only rare, German software has almost no relevance on the international market. Tech companies from all over the world have long since taken over the market leadership in various areas. This also applies to the Internet, websites, online marketing and ultimately lead generation. Mostly American software dominates the internet. The world's most popular content management system, WordPress, with over 60% market share, comes from California.

We are committed to ensuring that software from Germany once again has a place in the international comparison and have developed with Funnelforms a WordPress plugin that fits perfectly into the WordPress economy and uses many synergy effects of the popular CMS to become one of the most widely used form systems in the world.

The Story

The task of a form has been clearly defined per se for more than 170 years. The first forms were invented as early as 1850 by Charles Babbage, a mathematician and inventor. Forms were always intended to make a process easier.

In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product drew consumers' attention to the point of action or purchase. The so-called purchase funnel is often also referred to as the "customer funnel", "marketing funnel", "sales funnel" or "conversion funnel".

This early model has been modified by marketing consultants and academics to suit modern customers, and is now referred to in marketing as the "sales funnel" or "buying funnel."

The New Standard

With Funnelforms, we have been setting a completely new standard in lead generation or, more generally, in the collection of all kinds of data since 2015.

We adapt the concept of forms and sales funnels and create the perfect combination of both for addressing potential customers. Funnelforms are smart and think with you. They are the perfect sales assistant, qualify and disqualify visitors who do not fit into your desired customer image and always ask the right questions at the exact right moment. You pick up your visitors exactly where they are interested and ask only what is important for you and relevant for your visitors. The user feels understood. An extraordinary new user experience.

The Vision

Driven by improving the perception, experience, and likelihood of success of forms worldwide, we are creating a proprietary ecosystem with Funnelforms that produces impressive results.

With AI-supported conditional logic, we pick up the website visitor in the customer journey and guide him psychologically to where we want him to be. To the conclusion of the sale, to the job interview, to the order page or to the store.

The possibilities of the Funnelform are unlimited. We want to make these possibilities available to 100,000 companies.


Pascal Rähse
General Manager

Fabian Zühlsdorf
Administrative Supervisor

Fabio Wölker
Executive Full-Stack Developer

Shubham Jain
Executive Backend Developer

Marco Helten
Sales & Customer Happiness

Sandy Lietz
Social Media Management

Customer Testimonials