Pick a template
98 templates by goal and industry, from price calculator to job application. Or start from scratch.
Funnel plugin for WordPress · Funnelforms Pro 5.0Turn visitors into inquiries.leads.appointments.customers.orders.new hires.prospects.
Build multi-step funnels with logic, price calculator and appointment booking right inside WordPress. Every lead lands in your own database, sorted, scored and ready for your sales team.
Free without an account · Pro from €23 per month billed yearly, excl. VAT
since 2015Funnels for businesses
1.500+Customers in more than 20 countries
2M+Leads via Funnelforms
Live demoSolar Check template
Step 1 of 4
WordPress › Entries2 new today
JSJakob S. · 6 kWpSolar Check · 12 min agoScore 74
LHLuisa H.Appointment · 1 hr agoInitial consultation
Connects with
HubSpotPipedriveActiveCampaignBrevoCleverReachKlickTippMailchimpGetResponseZapierMaken8nSlackMicrosoft TeamsWhatsAppStripePayPalMollieGoogle CalendarMicrosoft 365Apple iCloudfinCRMHelloHQDeals & ProjectsTwilioBird
In three steps
Ten minutes from blank form to first inquiry.
No developer, no second tool, no data export. Everything happens where your website already runs.
Customize without code
Questions, paths, calculator and design in the editor. The preview shows every step on desktop, tablet and phone.
Embed and get leads
Block, shortcode, popup or standalone page. Every inquiry lands in WordPress instantly and in your CRM if you want.
On every device
A funnel that looks good everywhere.
Funnelforms adapts every form automatically to laptop, tablet and phone. Watch visitors click through real templates, and switch the device.
Launch trailer · 2:20
More leads from the visitors you already have.
In just over two minutes: why visitors leave, how Funnelforms Pro 5 turns them into leads and what happens next.
What you just saw, you can build yourself today.
Everything in one plugin
One funnel asks, calculates, books and gets back to you.
What used to take three tools runs in Funnelforms Pro 5.0 on your own website.
Editor
Logic you can see
Every step is a card, every path a line. Branch by answers, numbers or dates. On the canvas, you see where visitors drop off at each step.
Statistics
Where visitors drop off
Views, conversion, drop-off per step, completion time and sources.
Entries
Leads with everything that matters
Answers, calculation, lead score, source and notes in one entry. Status and tags for your team.
Appointments
Booked, not just requested
Appointment booking in the form with Google, Microsoft 365 and Apple iCloud. Reschedule and cancel in WordPress.
Price calculator
Formulas from the answers, as a price range in the step, on the thank-you page and in the email.
A/B tests
Two versions head to head. The statistics show which one brings more entries.
Payments
Deposit or subscription after the contact step via Stripe, PayPal or Mollie.
Your data, your server
Leads stay in your WordPress database. In EU privacy mode, conversions only go to ad networks after consent.
Win back visitors who leave
Anyone who enters their e-mail and leaves gets a reminder with a link back to their answers.
24 languages
Forms in 24 languages, buttons and messages included. Ready-made templates in German (informal and formal), English, Spanish, French and Italian.
Quiz and product advisor
Points per answer and matching results, from mattress finder to IT security check.
Continue later
Visitors save long forms and pick up where they left off via a link.
Under 35 KB
The form loads fast, even with page caching and optimization plugins.
Screens from Funnelforms Pro 5.0 with sample data.
In detail
Built for inquiries that turn into orders.
Five things a contact form could never do.
Logic and calculator
Every answer leads to the right next question.
Paths by answers, numbers and dates, combined with AND and OR. From the answers, Funnelforms calculates prices, quantities or points and shows them live in the form.
- Conditions with numbers, text and dates
- Formulas with earlier answers and rounding
- Lead score, so hot inquiries stay on top
- Insert earlier answers into questions and emails
Design
Looks like your brand, not like a plugin.
Colors, font, corners, spacing and icons with live preview. Twelve themes, saved as a style and applicable to other forms.
- Choice with icons or images
- Twelve themes, including “Dark”
- Popup, corner button or standalone page
Leads and CRM
No lead gets lost, not even on Friday night.
New inquiries arrive by email, in Slack or Teams and, if you want, by SMS or WhatsApp. On the board, you drag them from New to Won and pass them on to your CRM.
- Board and table with status, tags and notes
- HubSpot, Pipedrive, ActiveCampaign and more
- Webhooks for Zapier, Make and n8n
- Double opt-in and confirmation to the lead
Appointment booking
The inquiry turns straight into an appointment.
Visitors pick a day and time from your available slots, in their time zone. Funnelforms checks again on submit so no one double-books.
- Google Calendar, Microsoft 365, Apple iCloud and CalDAV
- Appointment types with duration, buffer and lead time
- Reminders and reschedule links
- All appointments in one overview in the admin
Statistics
More on statistics →
You see which step is costing you inquiries.
Views, starts, drop-offs per step and completion time, by source and campaign. On the canvas, you see at each step how many visitors reach it and where they drop off.
- Conversion per form and per A/B variant
- Sources and UTM campaigns
- A/B tests with a clear winning version
- Export as CSV
95 %Chance to win at which an A/B test decides
< 35 KBForm script, gzip
New: Predictive AI
User analysis before you have real users.
Analytics show you where visitors drop off after weeks of traffic. Predictive AI shows you before you publish.
New · Predictive AI · Pro
Test your funnel before it goes live.
Predictive AI sends 10,000 simulated visitors through your funnel. Before the first real click you see how many reach the end, which question they drop off at and how much each change gains.
- Drop-off and answers per step
- Weak points with reasons and suggestions with calculated effect
- More than 5,000 benchmarks from lead generation with Funnelforms
- 3, 10 or 40 analyses a month, depending on the plan
Since 2015, agencies, trade businesses and consultants have been building their inquiry funnels with Funnelforms.
New · Free report
Lead Report 2027: the best lead generation methods
How to get more and better inquiries through your website when customers search with AI and ads learn on their own. 38 pages, every figure with a source.
- 7 methods with examples
- Lead check in five minutes
- 30-day plan and checklist
You can get the report via our sign-up page.
What's in the reportFor visitors
On a phone, one tap per question.
Most inquiries come from smartphones. Large answers, clear steps, no zooming, light or dark.
Templates for your industry
98 templates that already ask the right questions.
Pick your industry and see which templates fit. Every question, text and calculation can be changed, in German (informal or formal), English, Spanish, French and Italian.
For solar installers, heating engineers, electricians and energy consultants.View the Solar and Energy page →
Solar and energy
The solar check asks about building, ownership, roof orientation, consumption and storage and estimates system size, cost, savings per year and payback. You call and already know what you are talking about.
Question 1What kind of building is it?
Question 2Do you own the building?
Question 3How much electricity do you use per year?
8Templates for solar and energy
Photovoltaic systemPrice calculator, 9 steps
Heat pump and grantPrice calculator, 8 steps
EV charger installationPrice calculator, 8 steps
For roofers, painters, electricians, bathroom and kitchen fitters.View the Trades and Construction page →
Trades and construction
Your customers describe their project step by step: work, area, condition and timing. Eight price calculators show them a live price range, and anyone who picks “Emergency: rain is coming in” on the roof gets a short path to a callback.
Question 1What needs to be done on the roof?
Question 2How urgent is it?
Question 3What shape is the building's roof?
12Templates for trades and construction
RooferQuote request, 9 steps
Painter and decoratorPrice calculator, 7 steps
Bathroom renovationPrice calculator, 8 steps
For estate agents, property managers, landlords and home builders.View the Real Estate page →
Real estate
Owners enter type, location, size, year built and condition and see a value range after the contact step. The lead score from the reason for the valuation shows you who wants to sell soon and who is just curious.
Question 1Which property would you like to value?
Question 2How would you describe the location?
Question 3How large is the living space?
7Templates for real estate
Property valuationPrice calculator, 8 steps
Sell a propertyConsultation, 5 steps
Property search profileRegistration, 8 steps
For financial advisors, loan brokers and insurance brokers.View the Finance and Insurance page →
Finance and insurance
Purchase price, equity and term give the loan and a payment range in the mortgage calculator. The pension gap and disability calculators show what is missing and which cover fits before the consultation is requested.
Question 1What would you like to finance?
Question 2How much does the project cost?
Question 3How much equity are you putting in?
6Templates for finance and insurance
Mortgage calculatorPrice calculator, 8 steps
Loan and debt consolidation calculatorPrice calculator, 8 steps
Pension gap calculatorPrice calculator, 6 steps
For agencies, photographers, video producers and translators.View the Agencies and Creatives page →
Agencies and creatives
Website price calculator, ad budget calculator, marketing check, video production, photographer and translation calculator get you complete briefs. For clients, you build funnels with saved styles and roles, on up to ten websites in the Agency plan.
Question 1What kind of website do you need?
Question 2Roughly how many subpages?
Question 3How custom should the design be?
7Templates for agencies and creatives
Website price calculatorPrice calculator, 7 steps
Marketing agencyConsultation, 5 steps
Video productionQuote request, 6 steps
For coaches, consultants and law firms.View the Coaching and Consulting page →
Coaching and consulting
In the Coaching intro call, the visitor picks topic, situation and timing and then books a free 30-minute video call right away. Business consulting scores size, budget, role and time frame with a lead score; law firms calculate severance, divorce costs or fines in advance.
Question 1What would you like to work on?
Question 2Which sentence fits you best right now?
Question 3What should be different after the coaching?
7Templates for coaching and consulting
Coaching intro callAppointment, 5 steps
Business consultingConsultation, 5 steps
Lawyer inquiryConsultation, 7 steps
No matching template? Build the funnel with AI.
Describe your business in one sentence and the AI builds a matching lead funnel with questions, paths and a calculator. Included in Funnelforms Pro. How it works
Integrations
Works with the tools you already have.
Every lead goes where your team works. Without Zapier if you don't want it, with Zapier if you do.
HubSpotdirectMailchimpdirectBrevodirectZapiervia webhookMakevia webhookn8nvia webhookSlackvia channel webhookWhatsAppWhatsApp BusinessTwiliodirectStripedirectPayPaldirectGoogle CalendardirectApple iCloudvia CalDAV
All brands and logos belong to their owners. They only show that Funnelforms can connect to the service; there is no partnership.
CRM
HubSpotPipedriveActiveCampaignfinCRMHelloHQDeals & Projects
Newsletter
MailchimpKlickTippGetResponseBrevoCleverReach
Automation
WebhooksZapierMaken8n
Know right away
EmailSlackMicrosoft TeamsSMSWhatsAppTwilioBird
Payments
StripePayPalMollie
Calendar
Google CalendarMicrosoft 365Apple iCloudCalDAV
Marked in violet: new in 5.0. The connections from Funnelforms 3 keep working, and text messages via MessageBird now go through Bird. Source: Help Center and Funnelforms Pro, integrations.
For Funnelforms 3 customers
An update, not a fresh start.
Pro 5.0 arrives as a regular update. Your forms, leads and appointments stay as they are, and you can go back at any time.
Coming from Contact Form 7, WPForms or Gravity Forms? The import brings your forms over as drafts. How switching works →
Testimonials
What customers say about Funnelforms.
Selection from our 5-star reviews, each with its date. Read all 5-star reviews →
How the hell is this possible?!!
… Bought Funnelforms a few days ago, installed it and activated the license in less than 5 minutes. … We usually get between 3 and 5 inquiries per week. After going live with Funnelforms, a WHOPPING 28 leads came in during the first week alone. … The only thing we did was swap our old contact form for Funnelforms. …Translated from German
We have been using the tool for clients and on our own site for over 3 years. … Especially for high-end/ high-priced topics, the best and, as far as I know, the only provider that offers this kind of variety in how questions are asked! Absolutely recommended!Translated from German
A company that keeps reinventing itself!
… We use the software to win new customers. Since we started using it, the number of leads has risen to almost 400%. Customers keep telling us they find our site really cool. …Translated from German
Great solution for forms and leads
… The tool is clear, child's play to use and really saves us time when creating forms. … It's nice that the forms can be adapted to your own branding, so they fit seamlessly into our own design. …Translated from German
Significantly more inquiries
Before, we had a simple form for quote requests. That worked quite well for more than 10 years. But with Funnelforms we were able to increase inquiries significantly. Super intuitive, great support. There's nothing comparable out there, I think.Translated from German
Easy to use and reliable day to day
We use Funnelforms on our company website and run several different forms there. … It is easy to understand, the forms run reliably and are clear for applicants and customers alike. … All in all, it clearly makes our work easier and is absolutely reliable for our purposes.Translated from German
Intuitive, plus great customer service
… Thanks to it, we get inquiries every day, and with the targeted questions in the form I have all the information I need right away. No long back-and-forth with customers by email. …Translated from German
The best plugin I have ever seen
… The best part is that there is no branding in the software. Nobody would guess that this form wasn't created by me. I didn't think such a great tool would improve my conversion rate so much. …Translated from German
… I'm particularly impressed with their conditional logic system and the intuitive drag-and-drop interface that makes form creation effortless. … Having worked with various form builders, FunnelForms.io's combination of user-friendly design, powerful functionality, and exceptional support makes it a top-tier solution in the market. …This tool is soo powerful!
I started with the first license 3 months ago and today successfully upgraded to the 10-site agency license. … The software is incredibly accurate and well thought out. …Translated from German
clear recommendation
As someone who is about as gifted at IT as a banana, I felt in good hands right away. … The provider has understood how to use modern technical possibilities to offer something that makes it child's play to get a great result. …Translated from German
Funnelforms embeds flawlessly and integrates quickly into several forms. In just a few steps you have a fully working funnel. …Translated from German
Perfect for all kinds of forms with a funnel
Very, very good form plugin, but really it is much, much more than that. … Creating simple funnel forms in particular is very fast, and you don't need hours of training. It is almost self-explanatory. …Translated from German
Really intuitive to build
Really intuitive to build. Simple drag and drop to make the funnels and loads of options to modify. The free version came with everything I needed for now. …Absolutely recommended!
The software is super easy to use, and you can build anything you can imagine in lead forms. The support is always there too, and the staff are super helpful! Absolutely recommended, keep it up!Translated from German
Reviews from Trustpilot. Funnelforms does not check itself whether reviewers are customers; Trustpilot marks verified reviews. The reviews refer to earlier versions of Funnelforms, not Pro 5.0. Reviews written in German are translated and marked; the original wording is on Trustpilot, and cuts are marked with “…”. The overall rating is on Trustpilot.
Security and privacy
Your leads stay on your server.
Your data stays with you
Leads are stored in your WordPress database. Funnelforms only forwards what you set up.
EU privacy mode
On by default. Tracking and conversions only after consent, via the WP Consent API.
Signed updates
Every update is signed and rolled out in stages. No update without review.
Spam stays out
Spam folder, Akismet and optionally Turnstile, hCaptcha or reCAPTCHA, plus blocklists in Pro.
Pricing
One price per website. All features in every plan.
The plans differ only in the number of websites. Prices exclude VAT.
Personal
1 website€23/ month
€276 per year · you save €72
Try free for 14 daysthen €276 per year, excl. VAT
- 1 website
- 3 Predictive AI analyses a month included
- All Pro features
- Updates and support via ticket
- Appointments, payments and CRM
Business
3 websites€46/ month
€15.33 per website
€552 per year · you save €132
Try free for 14 daysthen €552 per year, excl. VAT
- 3 websites
- 10 Predictive AI analyses a month included
- All Pro features
- Updates and support via ticket
- Move the license freely between websites
- Ideal for multiple brands or locations
Agency
10 websites€96/ month
€9.60 per website
€1,152 per year · you save €252
Try free for 14 daysthen €1,152 per year, excl. VAT
- 10 websites
- 40 Predictive AI analyses a month included
- All Pro features
- For client projects
- Support access with one-time login
- Move the license freely between websites
Enterprise
More than 10 websites, personal setup, a Predictive AI quota by arrangement and a quote after a short call.
Funnelforms Free · Build funnels and collect leads, with no account and no volume limit.
View FreePay securely with StripeTry for 14 days, charged only afterwardsCancel anytime, effective at the end of the termForms keep running even if the license server is unreachable
Questions
Good to know.
Not listed? The Help Center answers over a hundred questions, and our support team replies personally.
Go to the Help CenterWill my forms from Funnelforms 3 keep running?
Yes. Pro 5.0 copies forms, leads and appointments and leaves the Funnelforms 3 data untouched. Checked forms move over, all others keep running on 3 until you switch them. Going back takes one click.
What can Free do, and what's the catch?
Free has no limit on forms, steps, fields and entries, and needs no account. Calculators, appointments, payments, CRM and detailed statistics come with Pro.
Where are my leads stored?
In the database of your WordPress website. Funnelforms only forwards data if you set up a connection, for example to your CRM.
Do I need an account?
Not for Free. You connect Pro to your Funnelforms account once. License, updates and support run through it.
Which calendars can I connect?
Google Calendar, Microsoft 365 and Apple iCloud, plus other CalDAV calendars.
Will the form slow down my site?
The form script is smaller than 35 KB (gzip). Tips for cache and optimization plugins are in the Help Center.
What happens if the license server is unreachable?
Your forms and leads keep running. The plugin uses the last known license status and a grace period.
Can I cancel monthly?
Yes, with monthly billing you can cancel Pro monthly. With yearly billing you save about 20 percent.
Ready?
Your next lead starts with a good question.
Install Free in two minutes or start right away with Pro and all features.