For a quote you need area, condition and timing. By email they only come after several follow-up questions.
For roofers, painters, electricians, bathroom and kitchen fitters
Inquiries with area, condition and timing instead of just a phone number.
Your customers describe their project step by step: work, area, condition and timing. Eight price calculators show them a live price range, and anyone who picks “Emergency: rain is coming in” on the roof gets a short path to a callback.
Sound familiar?
Why a contact form isn't enough here.
Viewings take time, even when budget or timing don't fit in the end.
Today's water damage and next year's idea end up in the same inbox.
Try it
Try the “Roofer” template.
Click through like your customers. On the right you see what arrives in your leads board. Nothing is sent.
Live demo
The real Roofer template from Funnelforms Pro 5.0 with all paths and design. Included in Funnelforms Free.
All questions of the template
Shortened from the Roofer template (9 steps). The template asks for the number of roof windows, the roofing material for a new roof and the damage for a repair only on the matching path. The customer sends photos as a reply to the confirmation email. The template is included in Funnelforms Free, there without lead score.
- 1Choice with icons
What needs to be done on the roof?
Re-roofRepair damageInsulate the roofRoof windows - 2Choice with icons
How urgent is it?
Emergency: rain is coming inAs soon as possibleIn the next 3 monthsIn 3 to 12 monthsJust gathering informationLogic: “Emergency: rain is coming in” is followed by immediate tips, then it goes straight to the ownership question and the contact.
- 3Choice with icons
What shape is the building's roof?
Gable roofHip roofFlat roofDon't know - 4Choice with icons
Roughly how big is the roof area?
Up to 100 m²100 to 150 m²150 to 200 m²Over 200 m²Don't knowWith a funding note: roof insulation qualifies for a 15 % state grant, 20 % with a renovation roadmap.
- 5Choice with icons
Do you own the building?
Yes, I'm the ownerI'm buying right nowNo, I rentTogether with the timing, it gives the lead score (Pro only).
- 6Contact step
Where should we send your roofing quote?
NameEmail addressPhone numberPostal codeConsent
Matching templates
12 templates for trades and construction.
Every question, every text and every calculation can be changed.
Roofer
New roof, repair, insulation or roof windows: a leak takes the short way to a callback, the rest asks roof, size and timing, with a note on grants.
Painter and decorator
Price calculator for rooms and facades (with scaffolding): areas, condition and extras give a live price range, repeated on the thank-you page and in the mail.
Bathroom renovation
Price calculator with 2026 prices for full, barrier-free and guest bathrooms or a new shower: size, fittings and extras give a live price range, with a note on care insurance grants.
Windows and doors
Price calculator for windows, front doors, patio doors and roller shutters: one short way per product with a live price range and a note on grants.
Tiler
Price calculator for tiling: room, area, tile format, old tiles and material give a live price range, outdoor areas frost-proof.
Flooring and parquet
Price calculator for laminate, vinyl and parquet or sanding an old parquet: area, old floor and levelling give a live price range.
Kitchen studio
Plans the dream kitchen: project, layout, style, appliances, budget and timing, then the preferred time for a planning appointment in the studio.
Terrace roof and awning
Price calculator for glass roofs, polycarbonate, louvred pergolas and awnings: size, mounting and extras give a live price range.
Facade insulation
Calculator for external wall insulation: area and material give the cost, plus the federal grant (15 or 20 %) and the yearly saving on heating.
Electrician and smart home
Rewiring, smart home, new fuse box, small jobs, safety checks or a fault: a short way for each, with the urgent ones rated highest.
Plumbing and heating emergency
Emergency callback for burst pipes, broken heating, no hot water or blockages: what happened, where, how urgent, with first-aid tips and a required phone number.
Custom furniture
Configurator for joiners: wardrobes, shelves, sideboards and fitted cupboards under a slope; size, material, fronts and extras give a live price range.
Also a good fit
- Job application, trades Skilled workers apply in 60 seconds on their phone, without a CV.
- Apprenticeship application Apprentice application for school leavers, without cover letter or CV.
Features
What matters in your industry.
Calculations and price calculator
Eight price calculators, from bathroom and painter to windows and custom furniture, show a live price range from area, condition and features, as a guide value with your prices.
Conditions and paths
Follow-up questions only where they fit: for the roof, the roofing material only for a new roof; for the electrician, a short path of its own per service; for an emergency, immediate tips up to the callback.
Lead score
All twelve trades templates score the lead, usually from the timing, often together with ownership. For the emergency service, urgency counts. Funnelforms Free has no lead score.
Entries as table and board
Every inquiry gets a lead status (New, Contacted, Won, Lost), an assignee, tags and notes.
Measure
What you keep an eye on afterwards.
All in the Funnelforms analytics and entries, no second tool needed.
- Entries per service, such as new roofing, repair, insulation or roof windowsForm analytics, answers to the first question
- Drop-off rate per step, especially at the step with the price calculators' live resultForm analytics, steps table
- Share of roofing inquiries with “Emergency: rain is coming in” or “As soon as possible”Form analytics, answers
- Share of entries with lead status Won (jobs awarded)Entries, Won key figure and board by lead status
- Share of entries from mobileForm analytics, entries by device
- Completion time (median) and where visitors take the longestForm analytics, completion time and time in step
Questions
Frequently asked questions for trades and construction.
Can customers send photos?
Yes. The Roofer template asks on the thank-you page and in the confirmation email to reply with a few pictures. If you want photos directly in the form, add the File upload field in Funnelforms Pro: largest file in MB, up to 20 files and allowed file types such as jpg, png or pdf.
Are the prices in the calculators right for my business?
No, they are sample values as of 2026. The calculators call the result a non-binding guide value. Replace sample prices, services and terms with your own before you publish the template.
Which trades templates are in Funnelforms Free?
Four: Roofer, Kitchen studio, Electrician and smart home and Plumbing and heating emergency, there without lead score. The eight price calculators need calculations and therefore Funnelforms Pro.
Ready?
Your next lead starts with a good question.
Install Free in two minutes or start right away with Pro and all features.