Formidable fits if …
you build small applications from forms, such as directories or data views on the website.
Comparison
Formidable Forms alternative for lead funnels.
Formidable Forms is strong on calculators and on data shown on the website. Funnelforms is built for funnels that bring in enquiries. How they differ.
In short
Data apps from forms or funnels for enquiries.
Funnelforms fits if …
visitors should be guided step by step to an enquiry, a price or an appointment.
The biggest difference
With Formidable, calculators come only in higher plans and there is no built-in appointment booking. Funnelforms Pro includes calculators, appointments and A/B tests in every plan.
Our verdict
Formidable Forms is strong when forms become small applications with data views. When enquiries should lead step by step to a price, an appointment or a purchase, Funnelforms is the more direct route, with drop-off per step and A/B tests built in.
Side by side
Formidable Forms vs. Funnelforms at a glance.
Information about Formidable Forms from the Formidable website and wordpress.org. Formidable is active on more than 300,000 websites.
| Area | Funnelforms | Formidable Forms |
|---|---|---|
| Type | WordPress plugin, Free and Pro | WordPress plugin, Lite free, paid plans |
| Where entries are stored | In your WordPress database | In the WordPress database |
| Free edition | Free, with no volume limits and no account | Lite, without conditional logic, multi-page forms and calculations |
| Pricing model | Pro from €23 a month billed yearly, every feature in every plan, plans by number of websites | Yearly licence in USD; features and websites depend on the plan |
| Multiple steps | Yes, on a canvas, already in Free | Multi-page forms from the Basic plan |
| Logic | Paths per answer in Free, rules with AND and OR in Pro | Conditional logic from the Basic plan |
| Calculations | Formulas with live result, lead score, lead value and quizzes in Pro | Calculations from the Business plan |
| Appointment booking | Built into Pro: Google, Microsoft 365, Apple iCloud and CalDAV | Not built in, through Simply Schedule Appointments |
| Payments | Stripe, PayPal and Mollie in Pro | Stripe, Square and PayPal; a fee in smaller plans |
| Working on leads | Table in Free, board with your own stages, status, tags and notes in Pro | Entries with status "In Progress" and "Abandoned" |
| Statistics | Conversion and drop-off per step in Free, plus sources, campaigns and drop-off per field in Pro | Partial entries with the abandonment add-on |
| A/B tests | Built into Pro, up to four variants | Not stated |
| CRM | HubSpot, Pipedrive and more built into Pro | HubSpot add-on; Pipedrive through Zapier |
| Moving to Funnelforms | Import as a draft, from an export file or straight from the website | Import as a draft, from an export file or straight from the website |
Sources (8)
- Formidable Forms: Pricing Read on October 23, 2026
- Formidable Forms: Free form plugins Read on October 23, 2026
- Formidable Forms: Conditional logic Read on October 23, 2026
- Formidable Forms: Price calculator Read on October 23, 2026
- Formidable Forms: Features Read on October 23, 2026
- Formidable Forms: Form Abandonment Read on October 23, 2026
- Formidable Forms: HubSpot Read on October 23, 2026
- wordpress.org: Formidable Forms Read on October 23, 2026
Information about other vendors comes from their websites. Trademarks belong to their owners; there is no partnership. Something out of date? Tell us through the contact form and we will check it.
Why switch
Why teams switch from Formidable Forms to Funnelforms.
Steps and logic already free
Formidable Lite lacks conditional logic, multi-page forms and calculations. Funnelforms Free has multiple steps and paths per answer.
Appointment in the same form
Formidable books appointments through the Simply Schedule Appointments plugin. Funnelforms Pro has booking built in.
Test instead of guessing
Formidable does not mention A/B tests. Funnelforms Pro tests up to four variants with duration, chance to win and a lead value goal.
What is different
What Funnelforms does differently.
A funnel instead of a list of fields
On the canvas every step is a card and every path a line. Each answer leads to its own next step, and the logic check finds dead ends before visitors do.
The appointment right in the form
After the questions, visitors pick a time from your free slots, synced with your calendar, with confirmation, reminder and a link to reschedule. No extra plugin needed.
See where visitors leave
Free already shows conversion and drop-off per step, right on the cards if you like. Pro adds sources, campaigns, paths, drop-off per field and A/B tests that adopt the winner on their own.
Switch without starting over
Forms come over as drafts; you add logic and actions and then swap the block or shortcode.
To be fair
Where Formidable Forms is stronger.
- Form data turns into views and directories on the website.
- Payments with Stripe, Square and PayPal.
- Entries with the statuses “In Progress” and “Abandoned” show started forms.
Switching
From Formidable Forms to Funnelforms.
The importer in Funnelforms Free and Pro brings your forms over as drafts. Logic, payments and entries are not carried over; you set those up in Funnelforms afterwards.
- Install FunnelformsFree is enough for the import. Your current plugin stays active until everything runs.
- Import your formsUnder Import, pick the plugin and upload the export file (up to 10 MB) or fetch the forms straight from the website.
- Check and complete the draftSet up paths per answer, emails and actions, then test in the mobile preview.
- Swap it inReplace the block or shortcode on your pages and publish.
Pricing
What Funnelforms Pro costs.
Every feature in every plan, unlimited forms and entries. Try it free for 14 days; Free stays free.
Personal1 website€23 / monthbilled yearly, monthly €29
Business3 websites€46 / monthbilled yearly, monthly €57
Agency10 websites€96 / monthbilled yearly, monthly €117
Questions
Frequently asked questions
Can I bring over forms from Formidable?
Yes, as drafts from an export file or straight from the website. You set up calculations, logic and entries again in Funnelforms.
Can Funnelforms show entries on the website?
Yes, in Pro with a shortcode as a list or cards, for example for reviews or attendee lists. Only fields you release, never email, phone or address.
Does the visitor see their price while answering?
Yes. The price calculator in Pro shows the result live in the step or as a bar on the phone, or only after the contact step if you prefer.
What is the best Formidable Forms alternative?
For data applications on your website Formidable remains a good choice. For funnels that pre-qualify enquiries, with a live price, appointment and lead board, Funnelforms is the better fit.
Can Funnelforms build a price calculator?
Yes. Formulas calculate live while the visitor answers, and the result appears in the form, in the email and in the entry.
Can both plugins run in parallel?
Yes. You import the forms as drafts, check them and then swap them page by page.
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Guides to read next
Funnels for your industry.
Solar and energySolar, storage, heat pump and wallbox with a calculatorTrades and constructionRoof, bathroom, electrics, emergency service: inquiries with a price rangeMoving, cleaning and gardeningMoving, cleaning, clearance, fences and paving with a priceReal estateValuation, search profile, tenant details and budget calculatorFinance and insuranceMortgage, loan, pension gap and insurance checkHealth and carePractice appointments, care inquiries, cost calculators and self-testsCoaching and consultingBook an intro call, lead score, calculators for law firmsAgencies and creativesYour own briefs and funnels for clients, up to 10 websitesHR and recruitingApply on your phone, even without a CVEvents and webinarsRegistration with ticket price, webinar, catering and conference
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