Gravity Forms fits if …
you build complex forms with many add-ons and your own extensions and like to assemble things yourself.
Comparison
Gravity Forms alternative with the funnel built in.
Gravity Forms is a powerful form toolkit that grows with add-ons. Funnelforms brings funnel, appointments, leads and statistics in one plugin. An honest comparison.
In short
A toolkit for developers or a funnel for enquiries.
Funnelforms fits if …
you want to pre-qualify enquiries and need appointment booking, a lead board, A/B tests and statistics per step without extra plugins.
The biggest difference
Gravity Forms has no free edition; appointments and A/B tests come from third parties. Funnelforms starts free, and Pro includes both.
Our verdict
Gravity Forms is a powerful toolkit for developers and complex forms. For funnels that pre-qualify enquiries and end in an appointment or purchase, Funnelforms has what you need built in, instead of assembling it from third-party add-ons.
Side by side
Gravity Forms vs. Funnelforms at a glance.
Information about Gravity Forms from the Gravity Forms website.
| Area | Funnelforms | Gravity Forms |
|---|---|---|
| Type | WordPress plugin, Free and Pro | WordPress plugin, paid only |
| Where entries are stored | In your WordPress database | In the WordPress database |
| Free edition | Free, with no volume limits and no account | None; demo and 30-day money-back |
| Pricing model | Pro from €23 a month billed yearly, every feature in every plan, plans by number of websites | Yearly licence in USD by number of websites; more add-ons in higher plans |
| Multiple steps | Yes, on a canvas, already in Free | Multi-page forms in the core |
| Logic | Paths per answer in Free, rules with AND and OR in Pro | Conditional logic in the core |
| Calculations | Formulas with live result, lead score, lead value and quizzes in Pro | Calculations in the core |
| Appointment booking | Built into Pro: Google, Microsoft 365, Apple iCloud and CalDAV | No official add-on, third-party solutions |
| Payments | Stripe, PayPal and Mollie in Pro | Stripe and PayPal as add-ons |
| Working on leads | Table in Free, board with your own stages, status, tags and notes in Pro | List of entries |
| Statistics | Conversion and drop-off per step in Free, plus sources, campaigns and drop-off per field in Pro | Google Analytics add-on, partial entries in the Elite plan, drop-off per field through a third party |
| A/B tests | Built into Pro, up to four variants | Through a third-party add-on |
| CRM | HubSpot, Pipedrive and more built into Pro | HubSpot add-on; Pipedrive through Zapier or webhooks |
| Moving to Funnelforms | Import as a draft, from an export file or straight from the website | Import as a draft, from an export file or straight from the website |
Sources (9)
- Gravity Forms: Pricing Read on October 23, 2026
- Gravity Forms: Is there a free version? Read on October 23, 2026
- Gravity Forms: Data access Read on October 23, 2026
- Gravity Forms: Calculations Read on October 23, 2026
- Gravity Forms: Bookings (third party) Read on October 23, 2026
- Gravity Forms: Partial Entries Read on October 23, 2026
- Gravity Forms: A/B/C Testing (third party) Read on October 23, 2026
- Gravity Forms: HubSpot Read on October 23, 2026
- Gravity Forms: Pipedrive Read on October 23, 2026
Information about other vendors comes from their websites. Trademarks belong to their owners; there is no partnership. Something out of date? Tell us through the contact form and we will check it.
Why switch
Why teams switch from Gravity Forms to Funnelforms.
Appointments without third parties
Gravity Forms has no official add-on for booking; there are third-party solutions. Funnelforms Pro books right in the form.
Statistics and A/B tests built in
In Gravity Forms, drop-off per field and A/B tests come through third-party add-ons. Funnelforms shows drop-off per step already in Free and tests variants in Pro.
Start for free
Gravity Forms is paid only. Funnelforms Free is free, with no volume limits and no account, and you can try Pro for 14 days.
What is different
What Funnelforms does differently.
A funnel instead of a list of fields
On the canvas every step is a card and every path a line. Each answer leads to its own next step, and the logic check finds dead ends before visitors do.
The appointment right in the form
After the questions, visitors pick a time from your free slots, synced with your calendar, with confirmation, reminder and a link to reschedule. No extra plugin needed.
Work on enquiries where they arrive
In Pro, enquiries land on a board with your own stages. Status, tags, owner, notes, lead score and lead value sit on every card.
Switch without starting over
Forms come over as drafts; you add logic and actions and then swap the block or shortcode.
To be fair
Where Gravity Forms is stronger.
- Multi-page forms, conditional logic and calculations are part of the core.
- A large range of official add-ons and third-party extensions.
- Plenty of room for developers who extend forms themselves.
Switching
From Gravity Forms to Funnelforms.
The importer in Funnelforms Free and Pro brings your forms over as drafts. Logic, payments and entries are not carried over; you set those up in Funnelforms afterwards.
- Install FunnelformsFree is enough for the import. Your current plugin stays active until everything runs.
- Import your formsUnder Import, pick the plugin and upload the export file (up to 10 MB) or fetch the forms straight from the website.
- Check and complete the draftSet up paths per answer, emails and actions, then test in the mobile preview.
- Swap it inReplace the block or shortcode on your pages and publish.
Pricing
What Funnelforms Pro costs.
Every feature in every plan, unlimited forms and entries. Try it free for 14 days; Free stays free.
Personal1 website€23 / monthbilled yearly, monthly €29
Business3 websites€46 / monthbilled yearly, monthly €57
Agency10 websites€96 / monthbilled yearly, monthly €117
Questions
Frequently asked questions
Can I bring over forms from Gravity Forms?
Yes, as drafts from an export file or straight from the website. You rebuild conditional logic, payments and entries in Funnelforms.
Can Funnelforms calculate like Gravity Forms?
Yes, in Pro: formulas with fields and functions such as if, min, max and round, with a live result in the form and ranges like "€1,200–1,500".
Is there a free Funnelforms?
Yes. Funnelforms Free has no limits on forms, steps or entries. You need Pro for calculations, appointments, payments and CRM.
What is the best Gravity Forms alternative?
For developers with many special cases a toolkit still makes sense. If you need funnels for enquiries, with appointment booking, a lead board and statistics without extra plugins, Funnelforms is the better fit.
Does the import bring over Gravity Forms entries too?
No. The import brings the forms over as drafts; entries, logic and payments are not carried over. Export old entries from Gravity Forms beforehand.
Is Funnelforms suitable for agencies?
Yes. The Agency plan covers ten websites, the licence can be moved freely between websites, and for client projects there is a support access with a one-time login.
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Funnels for your industry.
Solar and energySolar, storage, heat pump and wallbox with a calculatorTrades and constructionRoof, bathroom, electrics, emergency service: inquiries with a price rangeMoving, cleaning and gardeningMoving, cleaning, clearance, fences and paving with a priceReal estateValuation, search profile, tenant details and budget calculatorFinance and insuranceMortgage, loan, pension gap and insurance checkHealth and carePractice appointments, care inquiries, cost calculators and self-testsCoaching and consultingBook an intro call, lead score, calculators for law firmsAgencies and creativesYour own briefs and funnels for clients, up to 10 websitesHR and recruitingApply on your phone, even without a CVEvents and webinarsRegistration with ticket price, webinar, catering and conference
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