Fluent Forms fits if …
you need many kinds of forms, with many payment providers and integrations, and prefer a one-time licence.
Comparison
Fluent Forms alternative for more enquiries.
Fluent Forms is a popular form plugin with a generous free edition. Funnelforms is built for funnels that pre-qualify and analyse enquiries. Where the differences are.
In short
Two plugins, two focuses.
Funnelforms fits if …
visitors should turn into qualified enquiries, with paths per answer on a canvas, built-in appointment booking and a lead board.
The biggest difference
Fluent Forms books appointments through a second plugin and lists entries in a table. Funnelforms Pro has appointments, a board with stages and A/B tests built in.
Our verdict
Fluent Forms is a strong, versatile form plugin with a generous free edition. When the goal is to pre-qualify enquiries, book appointments and work through leads, Funnelforms brings all of that in one plugin, and the importer brings your Fluent Forms forms over as drafts.
Side by side
Fluent Forms vs. Funnelforms at a glance.
Information about Fluent Forms from the Fluent Forms website and wordpress.org. According to wordpress.org, Fluent Forms is active on more than 700,000 websites.
| Area | Funnelforms | Fluent Forms |
|---|---|---|
| Type | WordPress plugin, Free and Pro | WordPress plugin, Free and Pro |
| Where entries are stored | In your WordPress database | In the WordPress database |
| Free edition | Free, with no volume limits and no account | Yes, on wordpress.org, with no entry limit, with conditional logic |
| Pricing model | Pro from €23 a month billed yearly, every feature in every plan, plans by number of websites | Pro licensed by number of websites, yearly or one-time; every feature in every plan |
| Multiple steps | Yes, on a canvas, already in Free | Step forms in Pro, one question per screen already in Free |
| Logic | Paths per answer in Free, rules with AND and OR in Pro | Conditional logic already in Free |
| Calculations | Formulas with live result, lead score, lead value and quizzes in Pro | Calculations and quizzes in Pro |
| Appointment booking | Built into Pro: Google, Microsoft 365, Apple iCloud and CalDAV | Through the second plugin FluentBooking |
| Payments | Stripe, PayPal and Mollie in Pro | Stripe in Free with a 1.9% fee, more providers in Pro |
| Working on leads | Table in Free, board with your own stages, status, tags and notes in Pro | Entry list with filters, editing and export |
| Statistics | Conversion and drop-off per step in Free, plus sources, campaigns and drop-off per field in Pro | Reports with views and completion rate |
| A/B tests | Built into Pro, up to four variants | Not described in the docs |
| CRM | HubSpot, Pipedrive and more built into Pro | HubSpot and Pipedrive in Pro |
| Moving to Funnelforms | Import as a draft, from an export file or straight from the website | Import as a draft, from an export file or straight from the website |
Sources (9)
- Fluent Forms: Free vs. Pro Read on October 23, 2026
- Fluent Forms: FAQ Read on October 23, 2026
- Fluent Forms Docs: Glossary Read on October 23, 2026
- Fluent Forms: Quizzes in WordPress Read on October 23, 2026
- Fluent Forms: FluentBooking Read on October 23, 2026
- Fluent Forms: Payments Read on October 23, 2026
- Fluent Forms Docs: Reports dashboard Read on October 23, 2026
- Fluent Forms Docs: Pipedrive Read on October 23, 2026
- wordpress.org: Fluent Forms Read on October 23, 2026
Information about other vendors comes from their websites. Trademarks belong to their owners; there is no partnership. Something out of date? Tell us through the contact form and we will check it.
Why switch
Why websites switch from Fluent Forms to Funnelforms.
Appointments without a second plugin
Fluent Forms books appointments through FluentBooking. In Funnelforms Pro, booking is built in, with calendar sync, reminders and a reschedule link.
A board instead of a list
Fluent Forms shows entries as a list. Funnelforms Pro sorts enquiries on a board with your own stages, status, tags and lead value.
A/B tests and drop-off per field
We found no A/B tests at Fluent Forms. Funnelforms Pro tests variants and shows drop-off per step and per field.
What is different
What Funnelforms does differently.
A funnel instead of a list of fields
On the canvas every step is a card and every path a line. Each answer leads to its own next step, and the logic check finds dead ends before visitors do.
The appointment right in the form
After the questions, visitors pick a time from your free slots, synced with your calendar, with confirmation, reminder and a link to reschedule. No extra plugin needed.
Work on enquiries where they arrive
In Pro, enquiries land on a board with your own stages. Status, tags, owner, notes, lead score and lead value sit on every card.
Switch without starting over
Forms come over as drafts; you add logic and actions and then swap the block or shortcode.
To be fair
Where Fluent Forms is stronger.
- The free edition is generous, with conditional logic and one-question-at-a-time forms.
- Many payment providers, such as PayPal, Mollie, Square and Paddle, are connected in Pro.
- Besides yearly licences there are one-time licences without renewal.
Switching
From Fluent Forms to Funnelforms.
The importer in Funnelforms Free and Pro brings your forms over as drafts. Logic, payments and entries are not carried over; you set those up in Funnelforms afterwards.
- Install FunnelformsFree is enough for the import. Your current plugin stays active until everything runs.
- Import your formsUnder Import, pick the plugin and upload the export file (up to 10 MB) or fetch the forms straight from the website.
- Check and complete the draftSet up paths per answer, emails and actions, then test in the mobile preview.
- Swap it inReplace the block or shortcode on your pages and publish.
Pricing
What Funnelforms Pro costs.
Every feature in every plan, unlimited forms and entries. Try it free for 14 days; Free stays free.
Personal1 website€23 / monthbilled yearly, monthly €29
Business3 websites€46 / monthbilled yearly, monthly €57
Agency10 websites€96 / monthbilled yearly, monthly €117
Questions
Frequently asked questions
What is the best Fluent Forms alternative?
If your form should pre-qualify enquiries, with paths per answer, appointment and lead board, a funnel plugin is the better choice. Funnelforms is built for that and imports your Fluent Forms forms.
Can I bring over my Fluent Forms forms?
Yes. The importer brings them in as drafts, from an export file or straight from the website. You then set up logic, payments and entries in Funnelforms.
Is Funnelforms free too?
Yes. Funnelforms Free costs nothing, needs no account and has no limits on forms, steps or entries.
Can I run Fluent Forms and Funnelforms side by side?
Yes. Your current plugin stays active until you have swapped the forms on your pages.
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Funnels for your industry.
Solar and energySolar, storage, heat pump and wallbox with a calculatorTrades and constructionRoof, bathroom, electrics, emergency service: inquiries with a price rangeMoving, cleaning and gardeningMoving, cleaning, clearance, fences and paving with a priceReal estateValuation, search profile, tenant details and budget calculatorFinance and insuranceMortgage, loan, pension gap and insurance checkHealth and carePractice appointments, care inquiries, cost calculators and self-testsCoaching and consultingBook an intro call, lead score, calculators for law firmsAgencies and creativesYour own briefs and funnels for clients, up to 10 websitesHR and recruitingApply on your phone, even without a CVEvents and webinarsRegistration with ticket price, webinar, catering and conference
Ready?
Your next lead starts with a good question.
Install Free in two minutes or start right away with Pro and all features.