WPForms fits if …
you need many different kinds of forms, such as surveys, registrations or orders, and extend it with add-ons as needed.
Comparison
WPForms alternative for more enquiries.
WPForms is one of the most widely used form builders for WordPress. Funnelforms is built for funnels that pre-qualify enquiries. Where the differences are.
In short
A versatile form builder or a funnel for enquiries.
Funnelforms fits if …
visitors should turn into qualified enquiries: with paths per answer, a price, an appointment and a board for your leads.
The biggest difference
With WPForms, logic, calculations and CRM depend on the plan, and appointment booking is missing. With Funnelforms Pro, calculations, appointments, payments, CRM and A/B tests are in every plan.
Our verdict
WPForms is a strong all-rounder for many kinds of forms. If visitors should turn into qualified enquiries, Funnelforms brings paths per answer, calculators, appointments, A/B tests and a lead board in every Pro plan, and the importer brings your WPForms forms over as drafts.
Side by side
WPForms vs. Funnelforms at a glance.
Information about WPForms from the WPForms website and wordpress.org. WPForms Lite is active on more than 5 million websites.
| Area | Funnelforms | WPForms |
|---|---|---|
| Type | WordPress plugin, Free and Pro | WordPress plugin, Lite free, paid plans |
| Where entries are stored | In your WordPress database | Paid plans in the WordPress database; Lite only sends entries by email |
| Free edition | Free, with no volume limits and no account | Lite, without conditional logic and file upload |
| Pricing model | Pro from €23 a month billed yearly, every feature in every plan, plans by number of websites | Yearly licence in USD by number of websites; integrations depend on the plan |
| Multiple steps | Yes, on a canvas, already in Free | Multi-page forms in paid plans |
| Logic | Paths per answer in Free, rules with AND and OR in Pro | Conditional logic in paid plans |
| Calculations | Formulas with live result, lead score, lead value and quizzes in Pro | Calculations from the Pro plan |
| Appointment booking | Built into Pro: Google, Microsoft 365, Apple iCloud and CalDAV | Not built in; Google Calendar add-on or Calendly through Zapier |
| Payments | Stripe, PayPal and Mollie in Pro | Stripe (with an extra fee in Lite), PayPal |
| Working on leads | Table in Free, board with your own stages, status, tags and notes in Pro | List of entries |
| Statistics | Conversion and drop-off per step in Free, plus sources, campaigns and drop-off per field in Pro | Views and conversion per form, partial entries with an add-on |
| A/B tests | Built into Pro, up to four variants | No dedicated add-on; the vendor suggests duplicate forms |
| CRM | HubSpot, Pipedrive and more built into Pro | HubSpot and Pipedrive in the Elite plan |
| Moving to Funnelforms | Import as a draft, from an export file or straight from the website | Import as a draft, from an export file or straight from the website |
Sources (8)
- WPForms: Pricing Read on October 23, 2026
- WPForms: Lite vs. Pro Read on October 23, 2026
- WPForms: Entries in the free version Read on October 23, 2026
- WPForms: Stripe in WPForms Lite Read on October 23, 2026
- WPForms: Google Calendar add-on Read on October 23, 2026
- WPForms: A/B testing with WPForms Read on October 23, 2026
- WPForms: HubSpot add-on Read on October 23, 2026
- wordpress.org: WPForms Lite Read on October 23, 2026
Information about other vendors comes from their websites. Trademarks belong to their owners; there is no partnership. Something out of date? Tell us through the contact form and we will check it.
Why switch
Why teams switch from WPForms to Funnelforms.
Logic and steps without plan limits
In WPForms, conditional logic and multi-page forms come with the paid plans, and calculations from Pro. Funnelforms Free has steps and paths per answer, and Pro has every feature in every plan.
Appointment booking built in
WPForms has no booking of its own, only a Google Calendar add-on or Calendly via Zapier. In Funnelforms Pro, visitors book right in the form.
A/B tests without duplicate forms
For A/B tests, WPForms recommends duplicating forms. Funnelforms Pro tests up to four variants and adopts the winner on its own.
What is different
What Funnelforms does differently.
A funnel instead of a list of fields
On the canvas every step is a card and every path a line. Each answer leads to its own next step, and the logic check finds dead ends before visitors do.
The appointment right in the form
After the questions, visitors pick a time from your free slots, synced with your calendar, with confirmation, reminder and a link to reschedule. No extra plugin needed.
See where visitors leave
Free already shows conversion and drop-off per step, right on the cards if you like. Pro adds sources, campaigns, paths, drop-off per field and A/B tests that adopt the winner on their own.
Switch without starting over
Forms come over as drafts; you add logic and actions and then swap the block or shortcode.
To be fair
Where WPForms is stronger.
- Very widespread: according to wordpress.org, WPForms Lite is active on more than 5 million websites, so there are plenty of tutorials.
- Many kinds of forms through add-ons, such as surveys, registrations and orders.
- Stripe payments are already in Lite, with an extra fee there.
Switching
From WPForms to Funnelforms.
The importer in Funnelforms Free and Pro brings your forms over as drafts. Logic, payments and entries are not carried over; you set those up in Funnelforms afterwards.
- Install FunnelformsFree is enough for the import. Your current plugin stays active until everything runs.
- Import your formsUnder Import, pick the plugin and upload the export file (up to 10 MB) or fetch the forms straight from the website.
- Check and complete the draftSet up paths per answer, emails and actions, then test in the mobile preview.
- Swap it inReplace the block or shortcode on your pages and publish.
Pricing
What Funnelforms Pro costs.
Every feature in every plan, unlimited forms and entries. Try it free for 14 days; Free stays free.
Personal1 website€23 / monthbilled yearly, monthly €29
Business3 websites€46 / monthbilled yearly, monthly €57
Agency10 websites€96 / monthbilled yearly, monthly €117
Questions
Frequently asked questions
Can I bring over my WPForms forms?
Yes. The importer brings them in as drafts, from an export file or straight from the website. You set up logic, payments and entries again in Funnelforms.
Does Funnelforms Free store entries?
Yes. Free also stores every entry in your WordPress database, with a table, search, CSV export and a spam folder.
Does Funnelforms run alongside WPForms?
Yes. You can run both side by side and move form by form.
What is the best WPForms alternative?
It depends on what the form should do. For contact, surveys and registrations a classic form builder is enough. If enquiries should be pre-qualified, priced and booked as appointments, a funnel plugin such as Funnelforms is the better fit.
Is Funnelforms Free an alternative to WPForms Lite?
Yes. Funnelforms Free stores entries in WordPress, has multiple steps and paths per answer and shows conversion and drop-off per step, with no volume limits and no account.
Can I use WPForms and Funnelforms at the same time?
Yes. Both plugins run side by side; you switch form by form and then swap the block or shortcode.
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