Heyflow fits if …
you want to run funnels independently of a website, for example as a landing page for ads, with a team working in the same tool.
Comparison
Heyflow alternative for WordPress.
Heyflow and Funnelforms both build multi-step funnels. Heyflow runs as an online service, Funnelforms as a plugin in your WordPress. What that means for data, price and everyday work.
In short
Two good routes to a funnel, in different places.
Funnelforms fits if …
your website runs on WordPress and enquiries, appointments and leads should stay there, without billing by number of responses.
The biggest difference
With Heyflow, responses are stored on Heyflow servers and the plan depends on responses and funnels. With Funnelforms they are stored in your database, and forms and entries are unlimited.
Our verdict
If you want to run funnels without a website of your own, Heyflow serves you well. If your website runs on WordPress, Funnelforms puts the same kind of funnel into your site, with appointment booking and a lead board and without billing by responses.
Side by side
Heyflow vs. Funnelforms at a glance.
Information about Heyflow from the Heyflow website. Prices change, so we only name the model.
| Area | Funnelforms | Heyflow |
|---|---|---|
| Type | WordPress plugin, Free and Pro | Hosted tool (SaaS), funnels run at Heyflow |
| Where entries are stored | In your WordPress database | On Heyflow servers, in the EU according to the vendor |
| Free edition | Free, with no volume limits and no account | No permanent free plan, 14-day trial |
| Pricing model | Pro from €23 a month billed yearly, every feature in every plan, plans by number of websites | Monthly plan by number of responses, funnels and team seats |
| Multiple steps | Yes, on a canvas, already in Free | Yes |
| Logic | Paths per answer in Free, rules with AND and OR in Pro | Yes, with AND and OR |
| Calculations | Formulas with live result, lead score, lead value and quizzes in Pro | Yes, built-in calculations |
| Appointment booking | Built into Pro: Google, Microsoft 365, Apple iCloud and CalDAV | Through a Calendly block |
| Payments | Stripe, PayPal and Mollie in Pro | Stripe checkout block |
| Working on leads | Table in Free, board with your own stages, status, tags and notes in Pro | List of responses with export |
| Statistics | Conversion and drop-off per step in Free, plus sources, campaigns and drop-off per field in Pro | Drop-off per screen, by device and UTM |
| A/B tests | Built into Pro, up to four variants | Yes |
| CRM | HubSpot, Pipedrive and more built into Pro | HubSpot and Pipedrive built in |
| Moving to Funnelforms | Rebuild, fastest with a template | Rebuild, fastest with a template |
Sources (8)
- Heyflow: Pricing Read on October 23, 2026
- Heyflow Help: Responses Read on October 23, 2026
- Heyflow: Data security Read on October 23, 2026
- Heyflow Help: Response limits in plans Read on October 23, 2026
- Heyflow Help: Analytics dashboard Read on October 23, 2026
- Heyflow Blog: Appointment scheduling with Calendly Read on October 23, 2026
- Heyflow Blog: A/B testing Read on October 23, 2026
- Heyflow: Integrations Read on October 23, 2026
Information about other vendors comes from their websites. Trademarks belong to their owners; there is no partnership. Something out of date? Tell us through the contact form and we will check it.
Why switch
Why teams switch from Heyflow to Funnelforms.
More enquiries, same price
Heyflow bills by responses, funnels and seats. With Funnelforms, forms and entries are unlimited and the plan depends only on the number of websites.
Data on your own website
With Heyflow, responses are stored on Heyflow servers. With Funnelforms they are stored in your WordPress database, with a retention period you choose.
Appointments without a second tool
Heyflow books appointments through a Calendly block. Funnelforms Pro has booking built in, with calendar sync, reminders and a reschedule link.
What is different
What Funnelforms does differently.
A funnel instead of a list of fields
On the canvas every step is a card and every path a line. Each answer leads to its own next step, and the logic check finds dead ends before visitors do.
The appointment right in the form
After the questions, visitors pick a time from your free slots, synced with your calendar, with confirmation, reminder and a link to reschedule. No extra plugin needed.
Work on enquiries where they arrive
In Pro, enquiries land on a board with your own stages. Status, tags, owner, notes, lead score and lead value sit on every card.
Your data stays in WordPress
Entries are stored in your WordPress database. In EU mode, the privacy mode loads tracking, Google Maps and captchas only after consent, and Google Fonts are served locally.
- No billing by responses
- Set your own retention period for entries
- Export and deletion with the WordPress tools
To be fair
Where Heyflow is stronger.
- Heyflow needs no website of your own: funnels run as hosted pages, for example for ads.
- A team works together in the same tool with its own seats.
- Heyflow takes care of servers, updates and hosting; there is no WordPress to maintain.
Switching
From Heyflow to Funnelforms.
There is no import from Heyflow. With a template, your funnel is still up quickly.
- Pick a templateFilter templates by goal and industry, or start from scratch.
- Bring over your questionsCopy the questions, answers and paths of your Heyflow funnel onto the canvas.
- Set up actionsConfigure emails, CRM, appointment and payment on the contact step.
- Embed itPublish as a block, shortcode, popup or its own page under /funnelforms/your-name.
Pricing
What Funnelforms Pro costs.
Every feature in every plan, unlimited forms and entries. Try it free for 14 days; Free stays free.
Personal1 website€23 / monthbilled yearly, monthly €29
Business3 websites€46 / monthbilled yearly, monthly €57
Agency10 websites€96 / monthbilled yearly, monthly €117
Questions
Frequently asked questions
Is Funnelforms cheaper than Heyflow?
It depends on your volume. Funnelforms Pro costs from €23 a month billed yearly for one website, with unlimited forms and entries. Heyflow bills by responses and funnels; current prices are on the Heyflow website.
Do I need a WordPress website for Funnelforms?
Yes, Funnelforms is a WordPress plugin. With Pro you can also embed a form on websites outside WordPress with an embed code; the entries are then stored in your WordPress.
Can I use funnels as a standalone landing page?
Yes. Every form gets its own address under /funnelforms/your-name that you can link in ads and emails.
What is the best Heyflow alternative for WordPress?
If your website runs on WordPress, a funnel plugin is the obvious alternative, because funnel, entries and appointments stay on your website. Funnelforms is built for this: multi-step funnels with paths per answer, calculators, appointment booking and a lead board.
Can I move a Heyflow funnel to Funnelforms?
There is no automatic import from Heyflow. With one of the templates you usually copy the questions, answers and paths onto the canvas quickly.
Is there a response limit in Funnelforms?
No. Forms and entries are unlimited in Free and Pro. The Pro plans differ only by the number of websites.
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Guides to read next
Create a multi-step formPlan it, build it and improve it step by step.WordPress funnel pluginWhat a funnel plugin should do and how to choose one.
Funnels for your industry.
Solar and energySolar, storage, heat pump and wallbox with a calculatorTrades and constructionRoof, bathroom, electrics, emergency service: inquiries with a price rangeMoving, cleaning and gardeningMoving, cleaning, clearance, fences and paving with a priceReal estateValuation, search profile, tenant details and budget calculatorFinance and insuranceMortgage, loan, pension gap and insurance checkHealth and carePractice appointments, care inquiries, cost calculators and self-testsCoaching and consultingBook an intro call, lead score, calculators for law firmsAgencies and creativesYour own briefs and funnels for clients, up to 10 websitesHR and recruitingApply on your phone, even without a CVEvents and webinarsRegistration with ticket price, webinar, catering and conference
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