Contact Form 7 fits if …
you want a simple contact form that sends messages by email and you like writing forms as markup.
Contact Form 7 is free, simple and used on millions of websites. When your contact form should become a funnel that sorts enquiries and shows where visitors drop off, Funnelforms is worth a look.
you want a simple contact form that sends messages by email and you like writing forms as markup.
enquiries should be stored, pre-qualified and analysed, without extra plugins for steps, logic and entries.
Contact Form 7 does not store messages itself and has no steps or logic in the core. Funnelforms Free brings steps, paths, entries and statistics for free.
Contact Form 7 is lean and free, but it only sends messages by email and needs further plugins for steps, logic and stored entries. Funnelforms Free turns it into a funnel that stores enquiries and shows where visitors leave, also for free.
Information about Contact Form 7 from contactform7.com and wordpress.org. Contact Form 7 is active on more than 10 million websites.
| Area | Funnelforms | Contact Form 7 |
|---|---|---|
| Type | WordPress plugin, Free and Pro | Free WordPress plugin |
| Where entries are stored | In your WordPress database | Email only; stored with the Flamingo add-on plugin |
| Free edition | Free, with no volume limits and no account | Yes, completely free |
| Pricing model | Pro from €23 a month billed yearly, every feature in every plan, plans by number of websites | Free; extensions from third parties |
| Multiple steps | Yes, on a canvas, already in Free | Through third-party plugins |
| Logic | Paths per answer in Free, rules with AND and OR in Pro | Through third-party plugins |
| Calculations | Formulas with live result, lead score, lead value and quizzes in Pro | Through third-party plugins |
| Appointment booking | Built into Pro: Google, Microsoft 365, Apple iCloud and CalDAV | Not built in |
| Payments | Stripe, PayPal and Mollie in Pro | Stripe module |
| Working on leads | Table in Free, board with your own stages, status, tags and notes in Pro | No entry list in the plugin |
| Statistics | Conversion and drop-off per step in Free, plus sources, campaigns and drop-off per field in Pro | Not stated |
| A/B tests | Built into Pro, up to four variants | Not stated |
| CRM | HubSpot, Pipedrive and more built into Pro | Brevo module; HubSpot and Pipedrive not stated |
| Moving to Funnelforms | Import as a draft, from an export file or straight from the website | Import as a draft, from an export file or straight from the website |
Information about other vendors comes from their websites. Trademarks belong to their owners; there is no partnership. Something out of date? Tell us through the contact form and we will check it.
Contact Form 7 only sends messages by email; they are stored only with the Flamingo add-on plugin. Funnelforms stores every entry in WordPress.
In Contact Form 7, steps, logic and calculations only come through third-party plugins. Funnelforms Free has steps and paths per answer built in.
Contact Form 7 does not mention statistics. Funnelforms shows conversion and drop-off per step already in Free.
On the canvas every step is a card and every path a line. Each answer leads to its own next step, and the logic check finds dead ends before visitors do.

Free already shows conversion and drop-off per step, right on the cards if you like. Pro adds sources, campaigns, paths, drop-off per field and A/B tests that adopt the winner on their own.

In Pro, enquiries land on a board with your own stages. Status, tags, owner, notes, lead score and lead value sit on every card.

Forms come over as drafts; you add logic and actions and then swap the block or shortcode.

The importer in Funnelforms Free and Pro brings your forms over as drafts. Logic, payments and entries are not carried over; you set those up in Funnelforms afterwards.
Every feature in every plan, unlimited forms and entries. Try it free for 14 days; Free stays free.
Yes. Funnelforms Free costs nothing, needs no account and has no limits on forms, steps or entries.
Yes. The importer brings them in as drafts, from an export file or straight from the website.
Yes. Every enquiry is stored in your WordPress database, with a table, search, CSV export and spam folder, and arrives by email if you like.
If enquiries should be stored, pre-qualified and analysed, a plugin with entries and steps is the better choice. Funnelforms Free is free and stores every entry in WordPress.
No. Funnelforms stores entries itself in your WordPress database.
The import brings your forms over as drafts. Then you add paths and emails and swap the shortcode, usually a few minutes for a contact form.
Install Free in two minutes or start right away with Pro and all features.