FunnelCockpit: the all-in-one marketing tool at a glance.

What FunnelCockpit is

FunnelCockpit is a marketing platform from Germany. It runs entirely in the browser and covers the path from first click to customer: build pages and funnels, collect contacts, send emails, show webinars and videos, deliver courses in membership areas.

The idea: instead of five tools with five invoices and five logins you use one, with a German interface, German support and servers in Germany. That makes FunnelCockpit attractive mainly to freelancers, coaches, consultants and small teams selling online.

Why all-in-one tools are in demand

If you sell online, tools pile up fast: a page builder, a newsletter tool, a course platform, a payment provider, tracking. Each tool has its own contacts, costs and failure points. When a connection breaks, often nobody notices.

All-in-one platforms promise the opposite: one login, one contact database, one invoice. Typical FunnelCockpit users are coaches and consultants, agencies and service providers, sellers of digital products, trainers and event organisers.

Features at a glance

• Landing pages and funnels with editor and templates, on your own domain or subdomain. One project equals one domain.
• A/B tests for pages to compare headlines, images or offers.
• Video and webinar funnels, including automated webinars.
• Forms and surveys to collect contacts and answers.
• Email marketing with newsletters and automated sequences.
• Membership areas for courses and protected content.
• Reporting with statistics per page, in higher plans also mouse tracking and a bounce tool.
• Team features with several users.

There is a free WordPress plugin to serve FunnelCockpit pages on your WordPress domain.

The five biggest advantages

1. One system for core marketing tasks. Pages, contacts, emails and courses work together.
2. Time saved through consistent processes instead of many connections.
3. No technical knowledge needed. The platform explicitly targets beginners too.
4. German interface with German tutorials, live chat and ticket system.
5. Clear pricing with three plans and no minimum term.

What FunnelCockpit costs in 2026

FunnelCockpit has three plans. Prices are net plus VAT, as of November 2026 according to public pricing information:

Paying annually saves about 15 percent according to the provider. There is no minimum term, and the first 14 days cost €1. Check the current limits per plan with the provider before you buy.

Who FunnelCockpit suits

Getting started in 5 steps

1. Create a project and connect a domain or subdomain.
2. Pick a template for lead magnet, webinar or sale and adapt the copy.
3. Set up the form and email sequence, with double opt-in and a welcome email.
4. Add legal texts and cookie notice, link imprint and privacy policy.
5. Test and measure: click through the funnel yourself, after a week look at drop-offs per page.

Limits of FunnelCockpit

• Learning curve. Many modules mean many settings. Plan a few days to get going.
• Fewer integrations than big US tools. Key connections such as KlickTipp and Mailchimp exist, for much else you need Zapier or webhooks.
• Everything depends on one provider. Pages, contacts, emails and courses live in one place. A later move is correspondingly big.
• Cost relative to use. If you only need a good enquiry form, you pay for many modules you do not use.

FunnelCockpit or Funnelforms?

Both tools build funnels, with a different focus. FunnelCockpit is the platform for selling digital products, with pages, emails and courses. Funnelforms is a plugin for your WordPress website, specialised in enquiries: multi-step forms, price calculators, lead score, appointment booking and a lead board, all with the data on your server.

You can combine both: with Funnelforms Pro you embed a form in a FunnelCockpit page via embed code in an HTML element. According to our Help Center, only file upload does not work there. Funnelforms Pro can pass contacts straight to KlickTipp or Mailchimp.

Frequently asked questions